IPL global broadcasting rights from 2018-2022 is bagged by Star India for a mammoth INR 16,347.5 crore which is USD 2.55 billion. The rights include both the Television and the Digital. This is the first time in the history of IPL that all categories of broadcasting rights have been sold to a single broadcaster.
There are 7 individual broadcasting categories for IPL based on geographical regions. Sony had the highest bid for television category in the Indian subcontinent whereas Facebook was the top bidder in the digital section for this region. However, it seems like Star had done their homework right and thus managed to beat all others through global bid. The other categories include the USA, Europe, Middle East, Africa and the rest of the world.
The per year figures of 508 Million dollars is the highest in world cricket leaving English cricket (287 Million dollars) far behind. The per match breakdown of sports leagues worldwide shows that IPL is 3rd in the list behind NFL and the Premier League.
Previously Sony had been broadcasting the IPL on television in the sub continent while Star had the digital rights in this region.
“We believe the IPL is a very powerful property, and we believe there is lots more value that can be created for fans of cricket on digital and TV. We would remain committed to ensure the growth of sports in this country continues to be driven by the power of cricket.”
– Uday Shankar, Chairman Star India